BSBADV511A Evaluate and recommend advertising media options – Activity 1
ID
STUDENT NAME
Group
(Advantages and Disadvantages of different media)
1a. In a table format, list and briefly describe advantages and disadvantages of the media listed
Some examples have been provided.
Television
Advantages
e.g Reach
Television
Disadvantages
e.g Expensive
High cost ….
2a. In a table format, list and briefly describe advantages and disadvantages of the media listed
Cable and satellite Television
Advantages
Repetition
High reach , frequency
Cable and satellite Television
Disadvantages
2b. What is Interactive Television?.In a table format, list and briefly describe advantages and disadvantages of the media listed
Interactive Television
Advantages
Immediate
Interactive Television
Disadvantages
Complex
3a.In a table format, list and briefly describe advantages and disadvantages of the media listed
Radio
Advantages
Reach
,
Radio
Disadvantages
Low attention level
Back ground noise
4a.In a table format, list and briefly describe advantages and disadvantages of the media listed
Print media
Advantages
Readership
Loyalty

Print media
Disadvantages
Short Life span
5.In a table format, list and briefly describe advantages and disadvantages of the media listed
Magazines
Advantages
Targeted Audience
Special interest magazines target selected audiences, e.g.
gardening, golf, information technology, etc.
Magazines
Disadvantages
High Cost
Early closing dates

6.In a table format, list and briefly describe advantages and disadvantages of the media listed
Sponsorship
Advantages
Image
ability to improve a company’s image, prestige and credibility by supporting events that target markets see as worthy causes
Sponsorship
Disadvantages
risk of media coverage not meeting expected levels.
BSBADV551A Evaluate and recommend advertising media options 2013