Individual business report (30%, 10% part A, 20% part B)
The purpose of this assignment is for you to demonstrate your understanding of marketing theory and practice by comparing the marketing approach of two companies in relation to key concepts discussed in week 1-6. This assignment requires you to integrate marketing theory and company activity to demonstrate an understanding of key marketing concepts.
Please ensure that the two companies that you select manufacture goods not services, and have a high market profile and a strong web presence. You will also need to select one product from each company.
Your choice of companies must be approved by the lecturer/tutor in week 2.
An outline of the business report (called Part A) is due Friday of Week 3. In this outline you are demonstrating your understanding of the components of a business report. You are required to provide definitions of report sections and marketing concepts that are correctly referenced.
The outline represents 10 marks of the total 30 marks and should be 500-800 words.
Part B, the report on the companies themselves, is due Friday of week 7 and should be 2500-3000 words in length (not including the executive summary, any appendices or reference list). In the final report you need to demonstrate your understanding of the marketing concepts defined in the outline by discussing them in relation to the activity of your selected companies.
The outline of the report (Part A) provides the basic structure of the final report.
Once you have received back the outline, address the comments and build on your final report as per the key criteria discussed in each section as indicated as follows:
Structure and content required for Part A of the report:
Executive summary – Definition required
Table of Contents – Definition required
Industry background – Write a paragraph about the industry chosen
Company background – Write a paragraph about each of the companies that you have chosen
Product…