Assessment #2 – Article Analysis 1 (Graded)
Aims The relevance of course content is more apparent when you can see how marketing principles can be examined in real life businesses. This assignment will help you
Analyse a media article for information
Show how marketing concepts are being used by a business
Use the form of an essay to discuss how and why the concepts are being used in this way
Task Description. Explain how the situation in the article is connected to a topic in marketing course. For example, an article might discuss how a company is gathering or using marketing intelligence. Outline what the company is reportedly doing and then relate this to the course content on marketing intelligence. Your assignment could explain why the company is doing this in a particular way and how what the company is doing is similar to, or different from, the material presented in marketing. Be careful that you do not simply describe or repeat the content of the article. Your assignment is not a summary of the article but shows how marketing concepts are at work in the organisation you read about.
Some things to talk about include
SWOT Analyses
Market research
The marketing environment
Consumer segmentation and targeting
Product (goods and services)
Physical ability, retailing, shopping
Pricing and discounting
Advertising
And etc.