Ben Sherman – Case study Guidelines
Word Limit – 5000 words + 10%
Report Format
Referencing – Harvard Referencing Style
In text references must be included.
No. of References – 35 (Published work, books, scholarly articles – NO INTERNET REFERENCES)
There are four questions mentioned at the end of the case study. Assign 1000 words to each question at least.
Remaining 1000 words will include an introduction to the company that must be a paragraph not more than that, an Executive Summary and Conclusion.
Besides summarizing everything that you have discussed in all the questions, the conclusion must also include:
1. Your personal observation like what you have gained from this piece of work.
2. Also comment that whether you have enjoyed the exercise or not.
3. If the exercise is a success or a failure and why.
4. Key theoretical Issues that you have covered in the report.
A pack of 10 Microsoft’s PowerPoint slides:
1. One on Introduction (1 Slide)
2. Two on each question (8 Slides)
3. One on conclusion (1 Slide)
The slides should be just bullet points of what have been discussed in the answers to the questions.
Material on the slides should not vary from what is been discussed in the report.
Put the slides in the appendix as a pack.
All the questions must be answered from critical point of view.
Whatever should be suggested in the answers must be justified like :
1. In question 1, why they are sticking to the youth market must be justified and if they are doing the right thing.If an opposite strategy is suggested, it must also be justified.
2. Same pattern should be followed for the rest of the questions e.g. any suggestion must be justified.
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