marketing campaign
The United States is experiencing inflation, increased
unemployment, and escalating gas prices. A 71-year-old food company is
associated with hard times, and as the economy heads downward, the product
bucks the cycle and enjoys sales increases.
During the down economy, marketers are experimenting with
various tactics to entice consumers to buy. Cars come with free or cut rate
gas; buy a gift card for a friend, and you get one free; and the supermarket is
full of 2-for-1 specials each week.
ORIGINAL ONLY PLEASE! PLEASE! IN 300-350 WORDS WITH AT LEAST
4 REFERENCES RESPOND TO THE FOLLOWING
Excluding the supermarket deals, choose a product and
marketing campaign that targets buyers in a down economy. Discuss the
effectiveness of the campaign and how you might improve upon it. Be sure to
include your thoughts on competition and differentiation.
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