Communicating is an important marketing process of conveying our message to our customers and prospects. We use certain media based upon their ability to meet communication goals and objectives.

• Describe a recent promotion experience. (As seen on television, mail, radio, Internet, sales person, outdoor/ signage, prints, etc.)
• Identify each of the Communication Process elements to that promotion. Provide evidence by example.
• Discuss whether the given promotion was effective and how it would be better served in another promotion medium. Present your rationale in marketing terms/ concepts.
• Read other student posts and identify elements they may have missed and/ or those that were done well that made that promotion particularly effective.

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