come out a new product for SingTel with Marketing mix.
Please follow the structure provided.
The product haven’t been finalized — I am thinking about “self service mobile app” — but need check with professor, any suggestion are welcome.
Assessement 2 Structure:
– Introduction :
1. Issue/challengues facing
2. New product Features and Benefits
3. Market Needs and Trends
– Target Audience ( use STP Method)
1. Segmentation (Croft 1994, p1)
2. Positioning
3. Targeting
4 P – Marketing Mix (Marketing Strategy)
(Baker & Hart 2008, p463).
· Product
· Price
· Place
· Promotion
· Financial Forecasts
· Implementation and budgeting
– Conclusion
Individual Marketing Report
This assignment requires you to be able to appreciate and evaluate the relevance of the
marketing concept to organizations; both from academic and practical points of view.
You are encouraged to use the relevant marketing concepts that you have learnt and apply
them accordingly.
For this assignment, you are required to choose a public-listed company in Singapore of
your choice. Conduct a critical analysis of its business using comparative measures of
performance. The measures include, but not limited to, product/ service features/ product
life cycle analysis, SWOT/Competitive advantage, analysis, industry and market analysis,
competitive analysis, targeted customers analysis, financial performance of the company
and its marketing plan efforts.
You should conduct appropriate desk research to help you answer this question. All
sources of information must be acknowledged using the APA referencing.
Assessment weighting: 25%
Word Count: 1,000 ± 10%
Mark allocation: 1: 50%, 2: 50%
Individual Marketing Report
*Note: You may use the chosen organisation from Assignment One for the requirements
in Assignment Two. However, if you desire to choose another organisation for
Assignment Two – please follow the organisation selection criteria from
Assignment One. Additionally, you are required to do the requirements for
assignment one and attached it as an appendix.
Having conducted the analysis in assignment one, you are required to craft a Marketing
plan to incorporate your suggestions and recommendations of new innovation(s)
(product/service) in which can help the business to expand and attract new customers
and/or while retaining existing ones.
Leverage on the components of the marketing mix to achieve your new proposal. You are
required to explore and evaluate critically how target Marketing can contribute to the new
initiatives. In addition, your proposed plan should include financial and budgeting
consequences as a result of the Marketing mix recommendations.
Assessment weighting: 75%
Word Count: 3,000 ± 10%
Mark allocation: 3: 30%, 4: 30%, 5: 40%
Due Date: 29th August 2014
ScholarMatic: Explanation & Answer
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