You are to select
an organization of your choice. You should check with your tutor that
your organization is appropriate.

Your organization is planning to target a new
international market and has asked you to create an initial marketing plan for
this new project.

The plan should include the following aspects:

1. Executive
Summary

2. Objectives
– What is it that the organisation wants to accomplish?

3. Assessment
of the market environment. What are the factors, internally and externally,
that will affect the organisation and servicing of identified markets?

4. Market
Identification. What are the specific markets and segments that are most
suitable to target?

5. Marketing
Objectives. Are the objectives for each target market measurable, achievable,
time-specific, non-ambiguous and flexible?

6. Marketing
Strategies. What is the best combination of the Marketing Mix for the target
market?

7. The
action plan. What are the actions needed to make the plan work, who will do it
and when?

8. The
Marketing Budget. How much do you have to spend and how will you allocate the
resources?

9. Monitoring
and evaluation. How will you measure the performance of your marketing efforts?

10. Critical Issues