TASK:
Select any organization or product(s) of your choice and carry out the following tasks. Develop a
marketing plan of the selected organization or product(s).
The marketing plan should be typed in Microsoft Word, font Times New Roman, size 12. Cover page
should clearly indicate the names, student ID and section.
Your Marketing Plan should include the following:
1. Executive Summary
Complete your Executive Summary last, and, as the name implies, this section merely
summarizes each of the other sections of your marketing plan.
2. Target Customers
This section describes the customers you are targeting. It defines their demographic profile
(e.g., age, gender), psychographic profile (e.g., their interests) and their precise wants and
needs as they relate to the products and/or services you offer.
3. Unique Selling Proposition (USP)
Having a strong unique selling proposition (USP) is of critical importance as it distinguishes
your company from competitors.
4. Pricing & Positioning Strategy
Your pricing and positioning strategy must be aligned. In this section of your marketing plan,
detail the positioning you desire and how you’re pricing will support it.
5. Distribution Plan
Your distribution plan details how customers will buy from you.
6. Your Offers
Offers are special deals you put together to secure more new customers and drive past
customers back to you.
7. Promotions Strategy
The promotions section is one of the most important sections of your marketing plan and
details how you will reach new customers.
8. Conversion Strategy
Conversion strategies refer to the techniques you employ to turn prospective customers into
paying customers.
9. Retention Strategy
Too many organizations spend too much time and energy trying to secure new customers
versus investing in getting existing customers to buy more often.
10. Financial Projections
The final part of your marketing plan is to create financial projections. In your projections,
include all the information documented in your marketing plan.
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