Marketing Plan Analysis
By successfully completing this assessment, you will
demonstrate your proficiency in the following course competencies and
assessment criteria:
• Develop a
sales plan.
o Describe
components of a company’s sales approach.
o Evaluate
whether a company’s sales plan is effective in relation to a particular
marketing context.
o Propose
changes to a sales plan.
• Evaluate
management implications of marketing and sales plans.
o Explain
how a sales plan affects the implementation of sales strategies.
Instructions
Provide an analysis of the marketing and sales portions of
the Aircraft Equipment Maker Business Plan. This sample business plan from the
Bplans Web site features a fictitious organization called Stretch ‘r Wings. The
Stretch ‘r Wings sales approach is described in Sections 5 and 6 of the plan.
Aircraft Equipment Maker (Stretch ‘r Wings) Business Plan:
http://www.bplans.com/aircraft_equipment_maker_business_plan/executive_summary_fc.php
Write an analysis of the marketing plan within this business
plan. Address the following:
• Describe
the components of the organization’s sales approach.
• Assess
the effectiveness of the sales plan for a business in this market, with this
marketing mix.
• Describe
whether or not you think there is enough detail in the business plan to
effectively communicate the organization’s sales approach.
• Assess
the management implications of using this sales plan. Explain how this sales
plan would affect the implementation of sales strategies in the company.
• Suggest
additions and changes to the sales plan to make it more comprehensive and to
better communicate the sales approach.
• APA
formatting: Resources and citations are formatted according to APA (6th
edition) style and formatting. References must be from peer-reviewed or
scholarly journal articles; not internet based.
• Font and
font size: Times New Roman, 12 point.
ScholarMatic: Explanation & Answer
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