- Your plan must contain the following required headings and subheadings for the marketing plan (See the marketing plan rubric (Provide link) for specific point assignments)
- Executive Summary
- Situation Analysis
- Company analysis
- Customer market analysis
- Competitive market analysis
- External market environment
- SWOT analysis
- Marketing strategy
- Target Market
- Product
- Place
- Promotion
- Price
- Implementation and control
- Marketing strategy
- Review the marketing plan template
downloadin the files area (This template is for a much more extensive plan than the one you will write) to assist you with preparing the plan. Note: Under no circumstances should you use any wording/formatting of this template as part of your plan. - Format:
- Name your file with your name, and paper 1 i.e. Jones paper 1 or Brown paper 1.
- Your file should be in either Microsoft word (.doc or .docx) or rich text (.rtf) format.
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