Measurement and Evaluation Planning
Define/explain high-level program success factors for a
marketing plan by evaluating stakeholder expectations.
Define the specific key metrics that are commonly used
to measure the success of activities within a marketing plan.
Identify the specific metrics that are used to measure
internal marketing project implementation across cross-functional groups,
departments, and suppliers (delivery, timing, etc.).
Establish processes to maintain contact with customers,
and to collect and analyze their feedback.
Establish an evaluation process for the above
measures/feedback, including timing, participants, acceptable margin of
deviation for each measure, and general plans for corrective action when
measures fall outside of this range of acceptability.
ScholarMatic: Explanation & Answer
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