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Media Analysis and Buying

by | Nov 30, 2023 | questions

Google Glass (launchedjn April 2014), a wearable computer with an optical head-mounted display, is predicted to transform the way we

communicate. The tutorial a so reviewed the future of ‘drones’ which is projected to change the media landscape.

Apartfrom the

above examples, select ONE media innovation or device which is predicted to shape the future of media or change the media landscape.
consider selecting any mobile devices, wearablelsmart technologies, driv erless ve icles, gadgets, apps,transponders, etc.).

Review the

literature and summarise the views presented. Also, to what extent can advertisers make use of this media innov ationldev ice?

Support the above with evidence sourced from academic references andlor professional sources. (Check each other’s main post and
avoid uploading similar examples). Thereafter, comment on each other’s posts (include references here also).

Instructions

Students
are expected to respond to the online question posted (main post), and thereafter comment on each others’ posts (follow-up post). Remain
focused on the topic and note that activ e participation is encouraged. . Main post (up to 500 words) answer the main question first (by
clicking on “Add a new discussion topic”) with comments which are considered, reflect experiences and unit knowledge. apply critical anc
constructive thinking which explores a variety oftperspectiv es mov e away from opinions basedosolely on personal experience to
evidence-based comments (cite research and re erences) quoting passages is acceptable but limit copying sentences to 2 lines apply
the Harv ard referencing format throughout

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