Module 2 – Case
SWOT ANALYSIS
Assignment Overview
For the Module 2 Case, we will be formulating a SWOT
analysis of the Coca-Cola Company.
Case Assignment
Visit the library, and go to IBISWorld. Enter the term “Soda
Production in the U.S.” After you have familiarized yourself with the IBISWorld
contents (be sure that you review all pages on the Soda industry), perform some
additional and more current research in the library on Coca-Cola (use trade
journals, newspaper articles, and magazines). Be sure that you review the
company’s most recent 10-K report as well, located at
http://www.coca-colacompany.com/2015-year-in-review/downloads
Then, in a well-written 5-page paper, do the following:
Perform an assessment of Coca-Cola’s external environment,
identifying key opportunities and threats, by doing the following:
Complete an analysis of Coca-Cola’s external environment
using Porter’s Five Forces.
Using the Function Approach to Internal Analysis, identify
key strengths and weaknesses at Coca-Cola by performing an in-depth internal
analysis of the company. Use what you have learned in previous courses to
perform your analysis. At a minimum, evaluate the following functional areas:
Accounting/Finance: Include your analysis of at least three
(3) key financial ratios (if you need a resource, see: Drake, P. (n.d.).
Financial Ratio Analysis. Retrieved from
http://educ.jmu.edu/~drakepp/principles/module2/fin_rat.pdf).
Marketing
Human Resources
Operations Management
Technology
Logistics
After you have completed your Internal and External
analyses, prepare a table in which you clearly show the most important
strengths and weaknesses of the company, and the most salient opportunities and
threats currently facing the Coca-Cola Company.
Conclude your analysis by answering the following:
Does Coca-Cola have more strengths or weaknesses? Explain.
Does Coca-Cola have more opportunities or threats? Explain.
Does Coca-Cola have any sustainable competitive advantages?
If so, what are they?
Assignment Expectations
Your Case Assignment should be a minimum of 5 pages in
length.
You are required to use APA formatting, and you are required
to cite and reference your sources. There should be a minimum of three (3) reputable
sources cited and referenced in your paper (at least two of your sources must
be different from the sources provided you in the Background materials).
Please make sure you review the assignment rubric prior to
writing your assignment.
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