Assignment 2: Situation Analysis
Due Week 10 and worth 250 points
A company self-examination. What are we known for? Who do we
want to become?
Based on what you’ve learned so far in this course,
regarding the 5 Cs, 4Ps, and STP, complete the
assessment questions below. Submit the completed template in
the Week 10 assignment submission link. Name:
In this assignment, you will create a Situation Analysis for
one (1) of the following companies / brands: Fiat Chrysler, Amazon.com, or
Google.
Each of these three (3) companies (Fiat Chrysler,
Amazon.com, and Google) has been through numerous changes in recent years. For
this assignment, select only one (1) company / brand. Use the information
listed, as well as your own knowledge and research, to complete the provided
situation analysis template. Additional research should include the use of the
company’s Website, the course textbook, and other online sources.
*Remember to only select one (1) brand from the options
below (click on Option A, Option B, or Option C to view each available brand).
Option A
Fiat Chrysler
History
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