MKTG 490
4th Individual Assignment – Due 12/10/15 11:59pm
Title: Top Seven List
The final assignment for MKTG 490 will be for you to prepare a list of the top 7 lessons
for marketers that you’ve taken away from this course.
What are the top 7 things you think marketers need to understand about consumer
behavior? Be sure to specify why you think each point on your list deserves to be in the
Top 7. What are the implications for marketers for each point?
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When explaining why each point should be included in the list, you may apply the
lessons to a particular product (good or service), category of products, company,
or industry of your choice.
General Guideline for Assignments
You will have short assignments. Some of these assignments will be done during the
class time. The assignments may be related to your readings for that week or help you
prepare your group marketing project. Lowest grade will be dropped. No exceptions will
be made to this rule. For instance, if you come unprepared and receive a low grade on an
exercise or if you have miss an in-class exercise (since you were not at the class), your
grade will not be affected negatively. This privilege is intended to give you reasonable
allowance for an absence or emergency; so use it wisely.
Late assignments, assignments that do not have names, and ones that are not in the
following format will not be graded but you can still turn them in to receive feedback.
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1.15 spaced (2-3 pages)
Reference page (Must be included whenever external sources are used.)
ScholarMatic: Explanation & Answer
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