Select a company from the three provided for which you would like to be Marketing
Manager.
– – Edible Arrangements® – Edible fruit baskets – Creates fresh fruit arrangements and
gourmet chocolate dipped fruit to order.
Cartridge World® – Cartridge Company – carries a complete line of both inkjet and toner
printer cartridges. Offers both remanufactured and Original Brand (OEM) ink and toner
cartridges for nearly all brands of printers, copiers, fax and postage machines.
Liberty Tax Service® – Taxes – provides tax service to both consumers and businesses. You are preparing to make a presentation to the CEO of the organization next week on a
product development strategy. Your goal is to complete the following tasks in a 3–5 page
paper:
1. Describe your new service. Your new service concept must have all the main characteristics of
a service which include intangibility, non-standardization, and inseparability. Include the
experience attributes of your product. What role has technology played in your service.
2. How will you measure your quality of service?
3. What barriers might you run into in globalizing your service? Provide specific examples.
4. In terms of the marketing mix, what specific marketing strategies will you use to distribute,
price and promote this service? Please provide a 3–5 page (APA formatted) paper with at least three supporting references.
ScholarMatic: Explanation & Answer
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