Stakeholders and Relationship Marketing
Stakeholders are those
parties that share in the success of your organization. There are
typically seven or eight groups of stakeholders that are important
partners in every organization. In businesses, these include
shareholders, customers, employees, suppliers, distributors,
governments, and the public. In addition, in consumer or producer
cooperatives, the members would also constitute an additional
stakeholder group. Special interest groups are also a growing segment in
the public sector and this group is often added to the overall list of
stakeholders as well.
Relationship marketing is the building of mutually satisfying long-term relationships with these important stakeholders.
Reflect on the following discussion starter, and then engage in a learning conversation with your colleagues.

Discuss
the important stakeholders within your own organization (or one that
you can identify with) and the relationship links that the organization
has set up with its stakeholders. Are these sufficient? If not, what
other mechanisms would you suggest that this organization employ?
400-600 words
use Manulife Canada as the organization