Assignment 1
In Assignment 1 you will discover and analyze the competitive environment of the company hereunder
Google:
http://www.google.com/www.google.com
You will need to do considerable research, and you will probably need to make some assumptions as sensitive information may not be accessible. The emphasis must be on interpretation and analysis of your research findings.
In this assignment, we want you to demonstrate what you have learned to this point of the course regarding strategy, structure, design, effectiveness, environment, and inter-organizational relationships. You are expected to use the competitive intelligence tools described in the previous section (Lesson 3-7), to apply your new theoretical knowledge, and to draw from the course materials. Reading 6 – The Primer on Competitive Intelligence is a primary resource.
IMPORTANT: Note that it is essential that you pay close attention to proper referencing techniques for this assignment following APA guidelines and format. You will be accessing a lot of factual information from various sources but you must interpret and analyze this information in your own words. It is not enough to simply describe the organization, you must provide interpretation and analysis using theories and concepts from the course. Use quotations marks where it is necessary to quote directly. Be careful not to rely heavily on paraphrasing. If you do not use proper citations or if you construct your paper almost entirely from other sources (even if you cite those sources) you will not receive a passing grade for the assignment.
Assignment Parameters
Put yourself into the role of an MBA organizational consultant and consider the competitive environment of the organization that you have selected for analysis.
Describe the industry within which the company operates. Identify the major competitors. Describe the major trends, risks, or uncertainties facing organizations operating in this industry. Choose and discuss the…