1. Use APA Style including headings or labels. Using headings or labels throughout your written analysis will help your reader follow your analysis and recommendations. For example, if you are analyzing the weaknesses of the firm in the case, include the heading Weaknesses.

2. Spend more time on Alternatives than Synopsis of Situation. This is where you demonstrate your problem solving abilities.  Be sure you (a) identify alternatives, (b) evaluate each alternative, and (c) recommend the alternative you think is best.

3. Use topic sentences. You can help your reader more easily evaluate your analysis by putting the topic sentence first in each paragraph and following with statements directly supporting the topic sentence.

4. Be specific in your recommendations. Develop specific recommendations logically and be sure your recommendations are well defended by your analysis. Avoid using generalizations, clichés, and ambiguous statements. Remember that any number of answers are possible and so your professor is most concerned about how your reasoning led to your recommendations and how well you develop and support your ideas.

5. Do not overlook implementation. Many good analyses receive poor evaluations because they do not include a discussion of implementation. Your analysis will be much stronger when you discuss how your recommendation can be implemented. Include some of the specific actions needed to achieve the objectives you are proposing.

6. Specifically state your assumptions. Cases, like all real business situations, involve incomplete information. Therefore, it is important that you clearly state any assumptions you make in your analysis.