Using performance and post purchase evaluations, assess a generic product and a brand name product you have taken for the same health condition. Discuss the benefits segments for both products and whether or not you would purchase either product again. Identify and explain key points and examples.

Resources

Crowther, E.R. (2014). A comparison of quality and satisfaction experiences of patients attending chiropractic and physician offices in Ontario, Journal of the Canadian Chiropractic Association, 58(1), 24-38

O’Connor, R.J. (2012). Postmarketing surveilance for “modified-risk” tobacco products. Nicotine & Tobacco Research: Official Journal of the Society for Research on Nicotine and Tobacco, 14(1), 29-42

Nemis-White, J., Torr, E., Gogovor, A., Marshall, L., Ahmed, S., Aylen, J., & Montague, T. (2014). Stakeholder surveys surveys of Canadian healthcare performance: What are they telling us? Who should be listening? Who should be acting and how? Healthcare Quarterly, 17(4), 22-27