CATERBOT, INC.
First Year Preliminary Report
MBA 612 Marketing Strategy
Group#5
5/2/2013
TABLE OF CONTENTS
Executive Officers………………………………………………………………………………p.3
Dividends………………………………………………………………………………………..p.3
Company Summary……………………………………………………………………………..p.4
Company & the Industry……………………………………………………………………….p.4
Competitors…………………………………………………………………………………….p.5
Strategic Decisions………………………………………………………………………………p.5
Operations………………………………………………………………………………………p.6
Operating Cycle Analysis……………………………………………………………………………………………..p.6
Indicators…………………………………………………………………………………….pp.6-7
Marketing……………………………………………………………………………………….p.8
S.W.O.T………………………………………………………………………………………….p.8
DuPont Analysis…………………………………………………………………………………………………………..p.9
Overview………………………………………………………………………………….pp.10-11
Executive Officers
**Executive officers also hold board member positions**
Aminah Sanford
Chief Executive Officer/Chief Operating Officer – CaterBot, Inc.
? Former CEO of All Smiles, LLC.
? B.S. in Economics
? M.B.A. in Accounting
Rokhaya Diop
Chief Marketing Officer – CaterBot, Inc.
Dynamic, digital business strategy consultant with diverse background in all facets of business, technology and marketing operations, product management, sales management and finance with strengths in creating real time business decision making processes and identifying ROI diverse.
Education
? Princeton University – Princeton – New Jersey (2006)
Master of Business Administration (MBA): Entrepreneurship and Finance
Attended while working full-time, Dean’s List, Co-chair of Professionals’ Finance Club, Marketing & Consulting Club
? Long Island University Brooklyn Campus – New York (2000)
Bachelor of Science in Commerce: Accounting
Azeez Ajiwokewu
Chief Financial Officer – CaterBot, Inc
Dividends
CaterBot, Inc. will distribute…