Part 3 Product Decisions Worksheet
Product Issues
Product description:

The product is recycled oil and petroleum products that is offered to businesses as well as to consumers. The product is to be used by hotels and homes instead of expensive petrol and diesel as recycled oil makes a cheaper option.

Classify your offering (circle all that apply):

Consumer Business
Good Service
Patent needed No patent needed
Patent obtained No patent obtain

Enhancements to product enabled by Internet selling:

Internet selling can help promote the product better and find a wider market for the product. Moreover it can also help in ensuring that the product details, uses and pricing is made available to all potential consumers thus increasing the probability that consumers would shift from petrol and diesel to a cheaper option which is now available to them in the form of recycled oil.

Reductions to product due to Internet selling:

The only reduction is that in certain cases where some of the products and uses as well as methods of production which have not yet been patented, they might be copied and cause a lot of competition to the business. Moreover as there are several frauds on the internet people might not attach higher credibility to it.

Brand
Brand Name:

ABC recycled oil Ltd.

Brand Logo:

ABC

URLs
Company URL:

http://abcrecycledoil.com

Alternative URLs:

http://abcoil.com
http://recycledabcoil.com

Packaging Issues
Is product packaged? Yes No

How will packaging match other communication tools?

Packaging will explain the various uses and well as benefits of using recycled oil and in this way it will match other communication tools. Moreover colorful illustrations and the logo will help in further branding as well.

Product Returns
Products purchased on-line can be returned on-line? Yes No
Products…