I will include the following part in my dissertation regarding setting price for products in B2B market.

Please write about the Factors below. I only want pure theory please do not include any example for expanding.

Describe, comment, being critical

I need 2000 words within the next 36 hours with Excellent quality, good languages, no plagarism.

Attention: Please DO NOT look at any book written by brassington or Kotler :
Such as
the principle of marketing book any edition by frances brassington & stephen pettitt

Kotler principles of marketing

Kotler, P. (2000). Marketing management: Analysis, planning, implementation, and control (10th ed.). Englewood Cliffs, NJ: Prentice-Hall.

Kotler, P. (2005). The role played by the broadening of marketing movement in the history of marketing thought. Journal of Public Policy and Marketing, 24(1), 114-
116.

This means look at other references and write base on other books except the above as I have already read those books and write about them in my essay. Many thanks.

WHAT TO WRITE:

Factors which influence pricing decision: (2000)
External factors:
Consumers : (300) only write the following three aspects
Product Functional ity
Consumer service
Terms of payment
Competitors : (600)
Guideline: Competitors cost, price; Competitor market offerings Competitors ’ pricing strategy.
Other ………..
Internal Factors:
Organizational & Marketing objectives: (700)
Guideline
: eg. Orginizaitional objective Target volume sales; target value sales; target growth in various market segments and target profit figures. Etc.

Marketing objective Low pricing ; price leadership; survival; quality leadership ;profit maximization;market share leadership

Price interactive with the other elements in the marketing mix . Product, Place, Promotion.
( each product)

Costs: ( 500)
For example
Cover variable costs and make some…