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Assignment 2: Probability Sampling

Refer to the cereal company scenario described in the discussion assignment.  Write a 3-5 page marketing survey plan presenting and justifying your plan for conducting the marketing survey using a probability sample. Make sure your survey plan addresses the specific research needs of the client. Include the following in your plan:

• Identify the survey target population
• Specify the appropriate data collection method
• Determine the appropriate sample frame (working population)
• Determine the appropriate selection of sampling method
• Explain and justify the sample size
• Explain the plan for selecting the sampling units

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