Product placements

Product placements (or embedded marketing) have been used by many brands as part of their media-related campaigns. It is a non-traditional advertising technique consisting of the inclusion of (or reference to) a product, a service or brand trademark – so that it is featured within a context or media environment. So there is no explicit mention of it as it subtly promote brands, products or services through appearances in movies, tv programmes, or other media-related settings (i.e. sports, music videos, Broadway plays, video games, etc.)

Using the above as a reference, outline a product placement case study and define its target market. Review if any steps were taken to capitalize on their product placement initiative (ie. advertising, sales promotions, etc). Next, recommend one aspect on how it could be improved upon. Support your answers with evidence sourced from a variety of academic references and professional sources. (Check each other’s main posting and avoid uploading similar case studies). Thereafter, comment on each other’s posts.