Successful public relations (PR) entails careful research that not only guides activities, but also evaluates programs once they have been completed, to help develop future plans. As it is in many other fields, having a plan of action in place is half the battle. The PR plan, which is often seen as part of the marketing plan, defines the target audience, sets goals, and establishes priorities in detail. At a minimum, the PR plan must include a situation analysis, objectives, strategy, tactics, timeline, and a budget of the entire marketing effort.

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Complete the following and answer the questions in an essay format:

1. Select a business/company website, any company will do for this assignment.
2. Describe the essential elements of a public relations plan as you have read in your text.
3. Relate the essential elements to your selected company/business website.

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