Qualitative vs. Quantitative
Research
We recently lost an employee who
used to craft our students’ online surveys using as a tool to measure learning
outcomes. As a result, and until we backfill the position, we are now only
conducting Focus Group discussions. We use to do both; Focus Groups and online
surveys.
I’m trying to reassure my boss
that Focus Group data (Qualitative) will work until we can get our online
survey process (Quantitative) back online.
Are surveys used to measure
learning outcomes that much more reliable than Focus Group interviews? Again,
until we backfill the position for the person who will craft our online student
surveys, my position is for conducting Focus Groups. Granted, our Focus Group
will consist of just 10 students; small sample. However, the total population
for this particular course is only fifty students. Any idea how I should go
about defending my position?
One important variable to consider
before you answer this question is the students’ demographics. Most of the
students in this course are Latin-American officers from their countries Army,
police etc. Culture is definitely a factor!
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