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Question: Assignment: Case Study 3 Written Assignment As a representative and consultant for KU Consulting …

by | Nov 30, 2023 | Posted Questions

Assignment: Case Study 3

Written Assignment

As a representative and consultant for KU Consulting firm, your
task is to use your expertise in Operations Management to assist
Albatross Anchor.

Write a report answering all the questions posed regarding

case study of Albatross Anchor. Demonstrate your understanding
of course content by using concepts and principles from your
textbook and from academic quality research to solve these

Case Study 3
KU Consulting
KU Consulting has been asked to bid on a large consulting job with
Albatross Anchor. In order to win the contract for this consulting
job a well written, logical, and highly organized proposal must be
written. It is your task/challenge to write the proposal for
re-vamping Albatross Anchors Operations systems so that KU
Consulting may win the $50,000 contract.
Using the mandatory template (found in Doc Sharing) prepare your
proposal by answering (in detail) all of the questions posed
Your answers must demonstrate your understanding of the concepts
and principles identified within the textbook, course information,
and activities, but also from independent academic quality research
to solve these challenges.
While it is acceptable to use the textbook as foundational material
you must conduct independent research, as well, using the Kaplan
virtual library and the Internet to find information that supports
your findings and conclusions. A minimum of four academic
resources, in addition to the textbook, is required for each
section of the proposal.
Please note: Quotations should make up no more than 10% of your
Requirements for successful completion of each section of the
proposal include:
➢ Prepared using the mandatory template for each section of the
proposal (the templates for each section can be found in Doc
Sharing of this virtual classroom). Failure to use the mandatory
template will result in an automatic reduction of one grade
➢ Proposal Cover Page
➢ APA style reference page.
➢ The body of the paper must be 4 full pages long (this does not
include the cover or reference pages).
➢ Body of the paper must be double-spaced (this includes spacing
between paragraphs and before/after headings).
➢ One inch margins on all four sides of the page.
➢ Times New Roman 12-font only.
➢ Indent the first sentence of each new paragraph ½ inch (this is
already set in MS Word as the first “Tab” setting”)
➢ Grammatically and mechanically sound.
➢ Introductory and concluding paragraph(s).
➢ A minimum of four academic quality research sources in addition
to the textbook).
➢ Citations, within the body of the paper, identifying source
materials, and in APA format are required along with corresponding
reference page listings.
The following documents are in Doc Sharing.
● MT435 Case Study 3.pdf
● MT435 Case Study 3 Template.doc (Template is required)
Please note*
1. Do not use Wikipedia, wikis,,, online
dictionaries, or online encyclopedias for this project. As a senior
level student you are responsible for independent research and for
veracity of source.
2. A search engine is not a source but a tool used to find a
resource. For information on APA referencing of Internet-based
information use the information on APA formatting contained within
the Kaplan Writing Center for more information or you may use the
Kaplan Guide to Successful Writing that is located in the Doc
Sharing area of this virtual classroom.
Albatross Anchor Case Study 3 (Note: This is not a real
Albatross Anchor is a small family owned business that began in
1976 with four family members. Albatross anchor has grown
exponentially and now employs 130 people. This one
location/facility is situated on 12 acres located in a rural suburb
of Smalltown, USA (Please note* the building and facilities for
Albatross Anchor are landlocked).
The plant* and the administrative offices are located in the same
(*Note: The plant includes: manufacturing, the shipping department,
the receiving department, raw materials storage, finished product
storage, and the foundry).
The administrative offices are in the front of the building and the
plant is located directly behind the administrative offices (see
diagram). The administrative offices have issues because they are
somewhat shabby, disorganized, and run inefficiently.
The plant is antiquated, worn, dirty, and technology-deprived and
it no longer meets all U.S. safety and environmental
The owners of this small business have added on various processes
as needs arose; within the limited space of the plant. When
Albatross Anchor first opened its doors their expertise was in the
manufacturing of bell/mushroom anchors (using a foundry process).
In 1989, in response to international competition, the owners of
Albatross Anchor made the decision to expand the product line to
include fabricated snag hook anchors.
Albatross Anchor is a manufacturing factory that sells only at the
wholesale level.
Albatross Anchors sales their products in two ways:
(01) Distributors that act as the middleman. The distributor
accepts bulk delivery of anchors at their large distribution
centers. At the distribution center the bulk shipment of anchors is
broken up into smaller batches and shipped to individual retail
(02) OEM customers that purchase anchors in large batches to be
used as a component in the manufacture of boats.
Albatross Anchor does not sell retail. They are strictly a
wholesale organization.
The bell anchor is manufactured primarily through a foundry process
in which ore is transformed into a liquid state and then poured
into molds as part of the production process. The bell anchor is
used primarily by freshwater marine craft.
The snag hook anchor is fabricated through the bending and welding
of iron rods and flat iron into a hook design. The hook design is
best when used in saltwater. This hook design snags bedrock and
seaweed which holds the marine craft at anchor. The snag hook
anchor is used primarily for small to medium sized saltwater marine
Each anchor is produced in multiple sizes to accommodate the type
of watercraft, the size of the watercraft and the place where the
anchor will be used (saltwater or freshwater).
Each anchor type requires its own unique equipment and
manufacturing process. Yet, both manufacturing areas share the same
shipping area, receiving area, warehouse area, and administration
The manufacturing area of the plant has had to change to
accommodate the manufacture of the two separate types of anchors.
As each anchor requires its own manufacturing challenges the
manufacturing line must be completely changed over each time the
anchor type is changed. The time to switch over from one
manufacturing process/operation to the other manufacturing
process/operation is 36 hours.
The plant space is at a premium and warehousing space for raw
materials and finished product is limited and located at the far
south end of the building.
Plant antiquation and safety issues result in small batch
production only. As a result of this limitation, lead time for
exceptionally large bulk orders is 3 to 4 weeks.
Current manufacturing costs are $8.00 per pound for mushroom/bell
anchors and $11.00 per pound for snag hook anchors. Albatross
Anchor charges the same per unit as their competitors. However, the
profit margin can sometimes be as much as 35% less (on some of the
anchors) because of operations inefficiencies.
Shipping challenges
Outgoing freight
Product size, bulk, and weight and maximum load limits require that
the anchors be shipped by large truck, rail, or large ocean-going
freighter. Domestic orders are usually shipped by large truck.
International orders are shipped by rail and ultimately by large
ocean-going freighters. These are the only two methods of product
Incoming freight
Receipt of raw materials is by rail. Prior to the sale of anchors
into the international market all shipments of finished product
went out completely by truck and therefore all shipping activities
were limited to the east side of the building.
Now, because of the limitation of shipping product into the
international marketplace, all product shipments for international
delivery go out of the receiving dock for the initial leg of
shipment by rail. Prior to expansion into the international
marketplace shipping had been limited to the shipping department
and receiving was limited to the receiving area. However, with this
change in international shipping the receiving area must now do
double duty – shipping of international orders as well as receipt
of all incoming raw materials.
Please view the below representation of the current
building/facility set up.
Case Study 3
Question 1
Refer to the Albatross Anchor scenario/case study. Make
recommendations for at least four of the following
List of challenges
(a) Time management
(b) Cost management
(c) Quality management
(d) Performance management
(e) Enterprise project management
(f) Technology adoption
(g) Supply chain management
(h) Distribution management
Question 2
As the consultant for KU Consulting, you have been authorized to
change the existing facility (limited construction budget) and/or
refine the process flow of the manufacturing area. All changes must
be completed within a 60-day window with the majority of the
changes happening at night when the plant is idle or on the weekend
when the plant is idle.
(a) List and detail the proposed changes and/or alterations. Please
explain why you
chose what you chose, give the rationale behind your choices and
finally, substantiate your work.
(b) List and detail three implications and three complications that
may occur as a result of the recommended changes. Remember
activities in one area of the facility may have an impact on other
areas of the facility.
(c) Create a Gantt chart showing a timeline for when the different
changes proposed should be made, detailing which changes may
overlap and showing how long each change will take to institute.
Provide information to support your decisions and to explain your
choices as shown in the Gantt chart.

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