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Question: In response to increased requests for a la carte pricing. We have decided to start a trial offeri…

by | Nov 30, 2023 | Posted Questions



Question: In response to increased requests for a la carte pricing. We have decided to start a trial offeri...

Show transcribed image text In response to increased requests for a la carte pricing. We have decided to start a trial offering of smaller program bets. As the first step of the trial, two small program packages will be offered to those using our basic package. The first is a sports package which includes NBA TV and the Soccer Channel. The second is a music package that includes MTV2 and GAC. The trial offering will be limited to our Region 1 and Region 2 markets only. We estimate that our relevant incremental costs for the sports package are $1.45 per subscriber and the incremental costs for the music package are $1.20 per subscriber. I am attaching a preliminary survey conducted by our marketing team that indicates anticipated sales at various pricing points. I would appreciate your recommendations Attachment SportsSMusic.xis

In response to increased requests for a la carte pricing. We have decided to start a trial offering of smaller program bets. As the first step of the trial, two small program packages will be offered to those using our basic package. The first is a sports package which includes NBA TV and the Soccer Channel. The second is a music package that includes MTV2 and GAC. The trial offering will be limited to our Region 1 and Region 2 markets only. We estimate that our relevant incremental costs for the sports package are $1.45 per subscriber and the incremental costs for the music package are $1.20 per subscriber. I am attaching a preliminary survey conducted by our marketing team that indicates anticipated sales at various pricing points. I would appreciate your recommendations Attachment SportsSMusic.xis

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