Keeney and Raiffa (1976) discuss the assessment of a blood-bank’s multiattribute utility function. Assume that the blood bank must determine at the beginning of each week how many pints of blood should be ordered. Any blood left over at the end of the week spoils (it is ordered). For the blood bank, two attributes are of interest are as follows: Attribute 1 number of pints of blood by which ordered blood falls short of the week’s demand (the weekly shortage). The weekly shortage is always between 0 and 10 pints. Attribute 2 number of pints that are ordered (known to be always between 0 and 10 pints). The board is different between