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Question: Recently one of the nation’s largest consumer electronics retailers began a nationwide television…

by | Nov 30, 2023 | Posted Questions



Recently one of the nation’s largest consumer electronics
retailers began a nationwide television advertising campaign
kicking off its “Take It Home Today” program, which is designed to
encourage electronics consumers to buy today rather than continue
postponing a purchase hoping for a lower price. For example, the
“Take It Home Today” promotion guarantees buyers of new plasma TVs
that they are entitled to get any sale price the company might
offer for the next 30 days.

a. Do you think such a policy will increase demand for
electronic appliances? Explain.

b. What other reason could explain why this program is offered?
Would you expect the other large electronics stores to match this
program with one of their own? Why or why not?

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