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Question: Target Market Selection The Juicebox has a product specialization target market selection. They w…

by | Nov 30, 2023 | Posted Questions



Target Market Selection The Juicebox has a product
specialization target market selection. They want to reach young
generation, tourists and all health conscious customers. These
consumers have high disposable income and are likely to follow a
healthy type of lifestyle. Most consumers are tourists who come to
visit Keremeos, Oliver, Osoyoos and Penticton. The Juicebox’s
target market is not gender based. Their target consumers are
mostly young, motivated, and achievers by nature. They provide high
quality at low price so that people from lower to middle class can
afford their products. They aim to put a smile on the face of each
and every customer. The marketing objective for this campaign will
be to increase the customer satisfaction. In order to retain
customers a business should provide their customer with better
service than competitors. Customer service is directly correlated
to profits; therefore, better customer service increase profits. If
a customer is satisfied with a product or service, they will
probably recommend the business to others thus there would be a
likelihood that they will repeat a purchase. Communication
objective is to deliver a clear concise messages about the brand to
a specific target audience. In order to create an effective
message, it should be clear, relevant, credible and action
oriented. For effective delivery of a message, target audience,
common interests and values should be identified. Behaviour object
of our client will be to make their consumer aware of health
related facts. These facts can be written on juice bottles or cans.
They can also be directly told to customers by the servers.

Teacher review (The target market you have identified is
a good place to start. You need to be more detailed in terms of the
characteristics of this target market. For example, when you
describe your communication objective you state that you need to
know the target market’s common interests and values – and you do.
You need to identify them for this section of the report. What
media do they use? Where can you reach them and how can you reach
them? Your objectives need to be more structured and written as
SMART objectives. Sales objectives are usually exactly as the name
suggestions – increase sales. Communication objectives are usually
about increased awareness and it could be of the product features
or related features such as health related facts. Behavioural
objectives require the consumer to undertake a specific behavior –
i.e. repeat purchase or trial of the product.)

How can i fix my target market selection? teacher review
is also given .

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