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Question: What are some pros and cons of the following company (Nike) if any? The Nike organization is an A…

by | Nov 30, 2023 | Posted Questions



What are some pros and cons of the following company
(Nike) if any?

The Nike organization is an American multinational
corporation that is engaged in the design, development,
manufacturing and worldwide marketing and sales of footwear,
apparel, equipment, accessories and services.  Nike is one of
the world’s largest suppliers of athletic
shoes and a major manufacturer of sports
equipment.  As of fiscal year 2012, Nike revenue was in the
excess of US $24.1 billion with a brand value of $19 billion,
making it the most valuable brand among sports businesses.

As I review Nike Inc. financial segments it was of no
surprise to see their footwear division was amongst the highest at
60.61% in total revenue for the company.  NIKE’s athletic
footwear products are designed primarily for specific athletic use,
although a large percentage of the products are worn for casual or
leisure purposes. Running, basketball, children’s, cross-training
and women’s shoes are currently their top-selling product
categories and we expect them to continue to lead in product sales
in the near future. However, we also market shoes designed for
outdoor activities, tennis, golf, soccer, baseball, football,
bicycling, volleyball, wrestling, cheerleading, aquatic activities,
hiking, and other athletic and recreational uses. The second top
rated revenue driven segment was Nike apparel division which total
revenue is 27.69%.  Most apparel are active sports apparel
covering most of the above categories, athletically inspired
lifestyle apparel, as well as athletic bags and accessory
items.  Nike is also generate huge numbers in North
America.  The advancement of the technology that is used to
produce Nike products it is the influence in branding in the North
America that ensure they are the most valuable company in the
industry.  

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