Report
Due date: 31/8/13
Length: 2,000 to 2,500 words
Task
Report will cover a comprehensive review of the given topic literature as it relates to current international marketing issues facing businesses operating between countries.   
The audience for this report should be an Australian organisation. You will discuss the theory surrounding the issue and provide relevant, practical recommendations on how your organisation should manage its exposure to the issue.  
You are expected to have read widely in the area, exploring theory and current best practice. Wikipedia is not a reliable source and use of material from this source will result in an automatic zero grade.  The emphasis in assessment will be on critical analysis and interpretation rather than description. No marks will be awarded for a paper that merely summarises or recapitulates the main argument or issue put forward in the supplied article. This will enable students to demonstrate all of the objectives of the course.
Report has to be submitted on turnitin
Digital marketing tools (especially the internet) allow even small businesses to expand internationally. Explain the key factors in an international market that would help or hinder an Australian firm’s potential success when marketing via virtual channels.
Marking criteria
Marks will be awarded based on the following criteria:
Content – 75%
Relevance of material to topic Appropriate use of theory Quality, accuracy and depth of critical analysis Breadth of ideas from literature, research and/or experience Application of ideas & discussion of issues Comprehensive and cogent recommendations
Professionalism – 25%
Coherence of argument Prose style: sentence structure, grammar, spelling etc. Structure & presentation, paragraphing, layout etc. Referencing – reference list and citing of sources in body of essay
Any use of Wikipedia as a source for the assignment will result in an automatic zero mark, as it is not a reliable…