( Product
cannibalism: Iphone)

Introduction: the purpose of this assignment is to test
a student’s expertise in developing an introduction, writing a review of
related literature and choosing/ developing an appropriate research methodology
for his/her proposal

Chapter 3: Methodology
3.1 Research design
3.2 Population and Respondents
3.3 Sampling Design
3.4 Measurement and Instrumentation
3.5 Research Procedure
3.6 Data analysis
TASK: 1400 words, A4 sized paper, Times New Roman font of size 12 with 1.5
lines spacing

ASSESSMENT: 1. A logically and systematically composed
introduction and review of related literature with clear headings and
subheadings 30%
2. Effective use of standard formal written English 20%
3. Due APA reference is given to other authors, sources or materials 20%
4. Succinct, concrete and clear synthesis of mentioned studies 20%

5. appropriateness of research design and methodology
(20%)
REFERENCES: there must be at least 10
literature references made from reliable information sources such as
textbooks, academic journals, websites of respectable organizations. You are to use APA referencing style

Chapter 3: Methodology
3.1 Research design

The mentioned study is based on the
primary and secondary research tools. The primary research has been carried out
by talking to the consumers, retailers and the experts in the field of consumer
electronics. The secondary research is carried out by collecting the data and
other material in the journal articles, news articles and reports. These
sources have provided the credible and relevant information regarding the topic
of study and at the same time provided the evidential support to the
information gathered through primary sources.

3.3 Sampling Design

The sampling design for the primary
research was done on the basis of judgment and convenience sampling. The
judgment sampling is decided on the basis of knowledge and intensity of use of
the Apple products and other electronics by the individuals who may provide the
required information for this study.

3.5 Research Procedure

The research procedure involves
collection of information and data from the varied sources. The data is both
qualitative in terms of opinions and judgments. The quantitative data is in
terms of the percentages, proportions and other statistical measures to define
the extent of cannibalization done by iPhone. This data is analyzed and the
relevant results are mentioned in the above sections.

3.6 Data Analysis

In spite of cannibalizing its own
products by introducing new products almost every couple of years, apple is one
company who has given a very positive definition to product cannibalization.
The company has cannibalized its own products to ensure others do not take
advantage of doing it if Apple takes longer than required to enjoy the success
of the current products and does not introduce the better products. Apple stated
insignificant sliding in demand for some of its merchandises because of the
launch of iPhone which has impacted the company in many ways. It sold 12.7 million iPods, down from 15.4
million in the same quarter last year, and 4.1 million Macs, down from 5.2
million units in Q1 2013. The company presented the new 13-inch MacBook Pro
with retina presentation as well as iMac. As it has been anticipated a year
ago, the company was meaningfully forced with iMacs. The company believes our
Mac sales would have been greater lacking those restraints. iMacs were reduced by
700,000 units year over year. It was blamed the blunder on a feeble marketplace,
a small quarter, and the cannibalization of iMac sales by iPad merchandises. In
terms of product cannibalization, it is an enormous prospect for the company
and it does not fear cannibalization. Apple believes that if they do then somebody
else will surely cannibalize it. The top management of the company very well
knows that iPhone has cannibalized some iPod trade and iPad has cannibalized
some Macs, but most of the cannibalization has occurred after the launch of iPhone
but Apple believes in the philosophy of churning out innovative products rather
than leveraging successful products at the expense of delayed research and
development.

Just
add inside the old assignment chapter 3 itself – 1400 words thanks for helping

Please
don’t copy and paste