A rhetorical analysis is exactly what its name suggests—an analysis of a text’s rhetoric. The term “rhetoric” refers to the various choices and strategies a writer has employed in his/her text to persuade his/her readers to adopt a particular idea or take a specific action. These choices and strategies include but are not limited to:

– word choice                 – compare/contrast
– symbolism                    – use of emotions
– use of statistics                 – use of graphs or charts
– repetition                    – use of celebrity
– color                        – visuals
and more!

While there are several different types of rhetorical analysis, the type we will focus on is classical rhetorical analysis, or Aristotelian analysis. In this type of analysis, you look at a text purely for its persuasive effects on an audience and the overall probable success or failure of those effects. Its’ purpose is to evaluate a texts’ argument. We will be using the CAAP (context, author, audience, and purpose) elements talked about in class to outline this analysis, and then fill in the supporting details.

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Your task: Select ONE of the below options:

1. Mobile phone advertisement
You can use any advertisement from Week 2’s mobile phone advertisement OR another one approved by me.

OR

2. Twitter account
You can use any Twitter account from Week 3’s mobile phone advertisement OR another one approved by me.

See D2L Calendar for ALL deadlines related to this essay

The format for PAGE ONE for your essay is as follows (RFW p. 527):

Top of the page :

(left) MLA header                                (right) page number

image (centered)

Note: the date format is 5 February 2014

HEADER + IMAGE = ½ page maximum

?    An introduction that names the text and its author, gives a brief summary of the text, and presents your thesis/claim. The last sentence in your introduction is your THESIS.
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THESIS Example:

Who + did what    + why = general thesis

Cameron Crowe uses multiple rhetorical strategies
to convince people that looks are not everything.
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?    A second paragraph that describes the text’s rhetorical situation (CAAP: context, audience, author, purpose).

?    Several body paragraphs identifying and analyzing strategies used in the text. Do not try to cover all the strategies you see—that     could take up a whole book. Instead, select two to three strategies that you see as the main contributors to the text’s overall effect that you are examining. Be sure to spend some time analyzing IF the strategy was effective or not. The first sentence in your body paragraphs should be the P in PIE, the topic sentence. It should have WHO + used what strategy + why.

Strong topic sentence example: Katy Perry uses  color to good affect to let her fans feel like because they like her music they are automatically hip, energetic and fashionable.

Weak example: I think  that Katy Perry did not use color well. I don’t like the color pink so this was an annoying color to see when I was trying to read her tweets.

Analyze one strategy in 1-2 paragraphs.

In these paragraphs, you will need to describe/illustrate (the I in PIE) the visual element from the “text” to provide examples of the effects you see. Don’t assume that your readers can see the same things that you see—briefly show them what you are looking at before focusing on analyzing strategies. Remember that you want to show HOW the text effects and appeals to its’ target audience and evaluate WHY each strategy is effective or not.

Every BODY paragraph should have …

P=point=topic sentence. 1 sentence previewing the main idea of the PARAGRAPH.

I=illustration. 2-3 sentences SHOWing us where to look in your ad/Twitter account.

E=explanation. This is where the HOW and WHY of your rhetorical analysis is. Your job is to explain WHY the author made the rhetorical choices that they did.

In one body paragraph, you can have ANY one of these three PIE structures:

P                P                P
I        or                   I           or                 I
E                I                E
E                                 I
E

No matter which you choose, SHOW (I) your reader before you EXPLAIN the rhetorical choices. IE, I (illustration) before E (explanation)….ALWAYS!!!

?    A conclusion that summarizes the overall effect of the text and brings you back to your thesis.

Details:
Your final essay should be
?    Arial 12 font
?    Double spaced
?    Utilizes PIE body paragraphs
?    Follow     MLA format as shown in “Rules for Writers” (including a “Works Cited page”)
?    Edited     for spelling, grammar and punctuation issues
?    Have clear, focused paragraphs
?    MS Word or the equivalent (no PDFs please)
?    3-4 pages (A page is a page, 2-½ pages does NOT equal 3 pages. Thus, write to the bottom of the page.)

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Book sections that are helpful:
FYW 9.1 AND 3.3: Rhetorical situation
FYW 9.3: PIE paragraphs for rhetorical analysis
FYW 9.4, blue box on pages 198-199: Reading Visual Rhetoric AND
yellow craft box on page 203

Drafts Information

Feedback on draft 1, 2 and 3 =in YOUR Google essay doc ONLY, so please work in this document.
Feedback on draft 4 (final draft) = in Dropbox>>>TurnItIn only, NOT in your Google doc.
Why? feedback on drafts 1-3 works best if we can both comment on the essay (back and forth-like a conversation), and we can’t do that in TurnItIn. Also, I do not want to post your grade (draft 4) for everyone to see.
————————————————————————————————–
Draft 1:     Written in Google docs
MLA header format (left side only-don’t worry about page #’s)
Arial 12 font, double spaced, image of your
advertisement/Twitter account (½ page)
TWO PARAGRAPHS ONLY:
A. one rhetorical situation paragraph – NO color
B. one body paragraph (PIE)- color code per hw
NO introductions yet please
————————————————————————————————–
Draft 2:     Written in Google docs, MLA header format
Arial 12 font, double spaced
image of your advertisement/Twitter account (½ page)
FOUR PARAGRAPHS:
A. introduction (1 paragraph)-  NO color
B. rhetorical situation paragraph -revised with CAAP in mind –
NO color
C. & D. TWO body paragraphs- color code if you want me
to check PIE
————————————————————————————————-
Draft 3:    Written in Google docs, MLA header format, Arial 12 font
double spaced,image + header= ½ page
SIX PARAGRAPHS:
A. introduction (1 paragraph)-  NO color
B. rhetorical situation paragraph -CAAP- NO color
C.,D., & E.  THREE body paragraphs- remove ALL color
F. Conclusion
————————————————————————————————–
Final draft: ALL requirements listed in this Assignment Sheet
– NO color, NO comments. Polish this document before you Dropbox it.

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Good Examples:
Disclaimer: Being on this list does NOT automatically mean that the essay is an “A” essay. It does mean that they did the (purple) thing rather well, and I think they will inspire you to write yours better too. If your name is here but you do NOT want it to be, please let me know and I will remove it.

Introduction
1. Lili Lin (019)
2. Hong Chang (018)

Rhetorical situation paragraph (CAAP)
1. Davis Uto (019)
2. Shida Zhou (019)
3. Mingming Gao (019)

PIE Body Paragraphs
1. Shida Zhou (019)
2. Rundi Zhang (019)
3. Yuliang feg (019)
4. Shiru Sun (019)
5. Mingming Gao (019)
6. Lili Lin (019)

Point (P in PIE)= Topic sentence
1. Mingming Gao (019)
2. Lili Lin (019)

Illustrations (I in PIE)
1. Shiru Sun (019)
2. Mingming Gao (019)

Rhetorical analysis (E in PIE)
1. Jieun Park (018)
2. Shiru Sun (019)
3. Hao Yuan (019)

Final Draft Checklist- WIP

GENERAL ESSAY REQUIREMENTS

– MLA format (top right page number, left header, margins)
– remove ALL color coding (from PIE practice)
– remove ALL bubble comments
– names: company names, use capital letters: Motorola, Samsung
people: use full name first time, family name ONLY other times
– Ms. Fuccio (no “Mrs,” no “Dr.)
– date: date submitted + format 13 December 2013
– font: 12 pt,Arial, double spaced
– 3-4 FULL pages. 2-½ pages is NOT 3 pages.
– original title (NOT “Sony Phone Advertisement, NOT “Lady Gaga Twitter Account, NOT “Johnny Depp Rhetorical Analysis”)
– has all required paragraphs
1st paragraph=introduction
2nd paragraph=rhetorical situation paragraph
3rd to …. paragraph = PIE body paragraphs
last paragraph=conclusion

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INTRODUCTION
– has an interesting “hook” to start with (very general, very interesting sentence/question)
– intro starts GENERAL and gets more specific with each sentence.
– last sentence is the THESIS

P.I.E. BODY PARAGRAPHS
– P = point=topic sentence
– I = illustration
– E = explanation (never I before E)
– Uses PIE or PIEIE or PIIE in every body paragraphs
– about ½ the paragraph should focus on the E, which is the rhetorical analysis, the heart of the essay

CONCLUSION
– starts with a restated thesis (do NOT copy and paste, paraphrase yourself)
– gets more general with each sentence
– last sentence leaves the reader with something to think about
FINISHING TOUCHES
– spell check
– verb tenses
– subject-verb agreement (especially 3rd person singular errors. Ex: He use color….= incorrect, He uses color….= correct)
– use CAPITAL LETTERS for all names (people, companies,
places, etc)

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