Read the case study titled “GE Healthcare (A): Innovating forEmerging Markets”. Write a three to four (3-4) page paper in whichyou: 1. Determine two (2) emerging trends in the externalenvironment that prompted General Electric (GE) Healthcare todevelop a new strategy for the production and marketing of a lowcost Electroencephalography (EEG) machine in bottom of the pyramidmarkets (BOP). 2. Examine two (2) internal barriers GE Healthcarefaced when developing its BOP market in India and determine themanner in which they hindered GE Healthcare’s growth in this marketsegment. 3. Analyze two (2) of the significant external barriersthat GE Healthcare faced when trying to meet its marketing goals inthe Indian market. Propose two (2) ways to address these barriers.4. Analyze the specific steps GE took in developing its strategy togrow its BOP market. Determine the manner in which those actionsapply to the principles of strategic thinking and strategicplanning. 5. Determine the manner in which GE Healthcare’s strategyto improve its position in BOP markets contributed to theorganization’s value chain in both emerging and developedmarkets.
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