Scenario Planning Assignment

Words: 1200

Format: Short Report( Short
introduction of current business condition and in Body Scenario planning of
Steady Control Growth)

Company : IBM(Provide Telecom Expanse
Management TEM services to corporate
companies such as ANZ bank, Commonwealth bank etc in Australia to control &
manage their telecom expanses)

3 Scenarios

Best scenario: Favourable

Middle scenario: Steady Control
Growth

Worse scenario:
Unfavourable

Competitors: Tangoe & GSG
(do not use the names of competitors in reports)

Only do the Middle scenario planning,
explain how IBM (TEM) control their steady growth?

Use theories in company strategy
such as Diversifying Strategic alliances with competitors, Synergistic
strategic alliances and others.

Use the following articles and
company website for references. (Articles attached)

Paul
J.H. Schoemaker states that among the many tools a manager can use for
strategic planning, scenario planning stands out for its ability to capture a
whole range of possibilities in rich detail. In fact, Paul J.H.Schoemaker’s
following article must be consulted when working on this exercise: Schoemaker,
P.J.H. (1995). Scenario planning: A tool
for strategic thinking. Sloan Management Review, Winter Issue. pp.25-40. You are also strongly advised to use other
references to enrich your understanding of the scenario planning process and to
prepare your reports. One such useful resource is “ICL’s Experience of Building Scenarios for Strategic Planning”
taken from the book of “Scenario
Planning: Managing for the Future” written by Ringland G (2006).

Attachments:

Schoemaker-s-….pdf

ICL-s-Scenari….pdf