Schultz Quality Furniture
Peter Schultz IV, president of Schultz Quality Furniture, takes pride in carrying on a tradition of manufacturing custom quality furniture, a skill that was started by his great-grandfather in southern Germany almost 100 years ago. In the 1930, Peter’s grandfather immigrated to the Unites States and settled in Pennsylvania where he incorporated the furniture business.
Throughout its existence, the company has focused on the high end of the furniture line and remained relatively small. They were not interested in getting into the mass production of lesser quality items. Their workmanship and quality of product have attracted a loyal following of customers and clients who are willing to pay a premium for Schultz furnishings.
Over the years, Schultz has changed their focus and emphasis to meet changing consumer preferences and desires, however, some of the original designs are still being manufactured in certain pieces. While the core business has remained strong and fairly consistent, the company will sometimes venture off into some other markets and specialties.
Just two years ago, Peter Schultz IV purchased the controlling interest in Garden Patios Deluxe. This is a small company which specialized in making high-end patio and outdoor garden type furniture. The furniture is sturdy, rust resistant and uses quality materials which resist weathering and fading for a number of years. Peter thought this line of furniture would be a good compliment to his company since Garden Patios Deluxe concentrate on the superior quality furniture, have a relatively small operation, and support a loyal customer base. Also, with the general trend of the population now entertaining more and enjoying the outdoors, there seemed to be a sustainable market for patio furniture of this type.
So far, the operation of Garden Patios Deluxe has been a success. The company is bringing in a profit, but it has been a little harder to attract a market than…