SCOM 345
BLOG 2 QUESTIONS
There are 14 questions for this module/week’s blog assignment. Points will be deducted for
questions that are not answered sufficiently. This assignment is due by 11:59 p.m. (ET) on
Monday of Module/Week 2.
1. Put yourself into the role of the parent of a teenager who has just obtained his/her license.
What inoculation strategy might you use to try to persuade your teenager not to drink and
drive?
2. Do you believe norms-based approaches can work to combat undesirable behaviors in
young people? Why or why not?
3. Parking policies on campus are often hot button issues on many college campuses. Is it
realistic to approach compliance with parking regulations from a persuasive approach
rather than coercive approach? That is, could parking be regulated on campuses without
the threat of fines? Does a $100 fine for parking in a handicapped space induce greater
compliance?
4. Watch an infomercial advertising a physical fitness product. Isolate the appeals used in
this infomercial. What appeals are made to central vs. peripheral processes?
Or
Watch an infomercial advertising gaining wealth through real estate purchases. Isolate the
appeals used in this infomercial. What appeals are made to central vs. peripheral
processes?
5. List 10 words that carry emotional shadings and reveal the feelings, attitudes, values, and
judgments of the user.
6. What did Suzanne Langer mean when she said that “symbols are the vehicles for the
conception of objects”?
7. What is the difference between signification, denotation, and connotation?
8. What is the difference between a map and a territory, according to the general
semanticist? Give an example of 1of your food maps, 1 of your geographic maps, and 1
of your experience maps?
9. What is a metaphor and why is it likely to be persuasive?
10. Review Aardvark’s English forum website in the Reading & Study folder. After
reviewing the website, explain some things that you learned in your blog.
11. Review the Oedipus the King website in the Reading & Study Folder. After reading the
story, discuss your response to the story in your blog.
Adapted from Larson, C. U. (2010). Persuasion: Reception and responsibility
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SCOM 345
12. Transcribe the lyrics of a popular song. Then, analyze the lyrics according to the
functional tools presented. Is there a preference for a certain word type? A certain
sentence structure? Is the message ambiguous or concrete? Is it propagandistic? What
metaphors are used?
13. Using the semiotic approach in Berger’s checklist, uncover the meaning of the ad below.
Note that the woman has “lost” items from her pockets – a passport, the keys to an Audi,
credit cards, a picture of herself drawn by her child, jewelry, aspirin, a champagne cork, a
$100 bill, and other signs. What do they signify? How old is this woman? Is she
sentimental? Busy?
Adopted from Larson, 12th edition.
SOURCE: Reprinted by permission of Ms.
Magazine, ©1992.
Adapted from Larson, C. U. (2010). Persuasion: Reception and responsibility
Page 2 of 2
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