1.Some companies are broadening their
markets by updating classic products to appeal to younger people’s tastes and
preferences. What primary and secondary market information would you want to
have if you were planning to reinvigorate an established brand in each of the
following categories? Where and how would you get the information?

Categories: (a)household cleaner (b)moist packaged
cat food (c)electric appliances

2. Visit the U.S. Census Bureau and access the Population
section of the Statistical Abstract. Look at the current distribution of the
population by age, gender, and race AND at the projections for this distribution
20 years from now. Prepare a report summarizing the data. Assume you are a
marketing manager at a consumer goods company, how could your firm better
segment its target markets to reflect these trends?

3.It takes a lot to move an
elaborate stage performance like Cirque de Soleil, Big Apple Circus, or a rock
band like U2 or Lady Gaga from one location to another while on tour. Choose a
touring performance that interests you (music group, theatre performance, NASCAR
race, circus or the like) and imagine you are in charge of logistics. Create a
chart showing what modes of transportation you would select to move the
performance, how you would warehouse certain items during downtime, and what
methods you would use to control costs.