Segway using the 4P’s for potential improvements in
marketing
Review the Segway’s Web site, including information on its
current marketing mix (product, place, price, and promotion). Complete and
submit a case analysis of Segway. This analysis should include a summary of the
business, significant marketing issues, and recommendations about how they can
improve their marketing program.
Identify the most significant problems or issues (including
those potentially related to weaknesses and threats).
Identify potential solutions to the problems or issues.
Evaluate the potential solutions, and recommend the best
choices.
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