Service Experience Diary Report
Paper instructions:
You are to act as a “mystery shopper” and document your service experience with an organisation or event (e.g., local festival, small business, at University; food, enrolment, library). The
service experience diary is designed to help you understand customer expectations and why as consumers we are sometimes satisfied or dissatisfied with the service experience. By recording
and analysis your own experiences, particularly in reference to the theories, tools and techniques of services marketing, you should begin to discover what is truly needed to satisfy a customer.
The approximate length of the report is 2000 words. No more than 1/4 is to be the diary component.
I chose (STARBUCKS) ,so you have to talk about the service experience for this Global company in Kuwait.
I need it done within 3 hours !!
2000 words w/o references
include 9 references (in-text-references also reference list) /external and internal references meaning you have to mention some from the material that attached also many more from external
sources ..e.g (research<websites,books,newspaper,articles ..etc
Read Assessment 3-Service Experience Diary Report document for instructions also check 2 images to help you with what you have to write for each section as well as to get the right
structure for this assignment
In addition, I attached many power point doc, which has the unit chapters 1-14 ,to understand the subject and whats its all about.Moreover, I attached some samples of Exec,Analysis and
service diary which will help as well.
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