PROPOSAL FOR MKTG DIXON
Product Idea: Shoes
The product idea is to launch in my area, then nationally shoes for women who were shoe size 11 and up
Will your product or service be offered by:
____a new company imagined for the assignment?
Explanation:
A new company because this is entirely different unit from others so for this purpose it needs entirely different setup.
Summarize the corporate strategy?
(Remember your product or service must support the strategy.
This product is according to corporate strategy because its helps very effectively the corporation goals effectively. Because this is the need of every female , so it has a potential to grow and having continuous market through out the world.
What is the customer need that your product or service will fulfill?
The customer needs are
· Strong shoes
· Comfortable
· Affordable price
· New innovative characteristics which differ it from others.
· Available throughout the country and easy approachable
· Vast varieties
· Versatility
· All seasonal shoes
Guidelines 7 PAGES THIS PAPER MUST PASS TURNITIN.COM WITH 20 OR LESS
The following outline is required for all course project papers. Please do not use a different outline.
Recommendation Overview – 15 points
This section summarizes who, what, where, when, why, and maybe how; it explains the purpose of the project.
The product concept should be spelled out very clearly.
Basis for the Recommendation – 45 points
This section provides your rationale – with all the support data that you uncovered in your research – as to why the company should pursue this product.
You will need at least 3-5 solid reasons to support your idea, including the following:
What is the customer need?
What is the customer benefit(s)?
What is the customer value?
What is the size of the opportunity?
Why will the customer buy?
Strategic Fit – 25 points
Does this concept fit the corporate…