Activity
Ensure that you write your answers to all questions on the answer sheet provided.
UNIT: BSBMKG609A
SUBJECT: Develop a Marketing Plan
Case Study Analysis
(Document your responses)
FIRST NAME
SURNAME
STUDENT ID. NUMBER
CLASS
DEVELOP A MARKETING PLAN
ACTIVITY: CASE STUDY ANALYSIS
Looking at the tourism statistics for the visitors to the Great Ocean Road in Victoria, one can see that nearly half the tourism impact occurs in the three months of high summer and a nearly a quarter of the annual visitation in the month of January.
Activity
Ensure that you write your answers to all questions on the answer sheet provided.
UNIT: BSBMKG609A
SUBJECT: Develop a Marketing Plan
Case Study Analysis
(Document your responses)
FIRST NAME
SURNAME
STUDENT ID. NUMBER
CLASS
DEVELOP A MARKETING PLAN
ACTIVITY: CASE STUDY ANALYSIS
Looking at the tourism statistics for the visitors to the Great Ocean Road in Victoria, one can see that nearly half the tourism impact occurs in the three months of high summer and a nearly a quarter of the annual visitation in the month of January.
Month
December
10%
January
23%
February
8%
Summer
41%
March
8%
April
11%
May
5%
Autumn
24%
June
7%
July
6%
August
5%
Winter
18%
September
6%
October
6%
November
7%
Spring
18%
What are the marketing implications of these figures for a business?
2. What are the financial implications of these figures for a business?
3. What are the operational implications of these figures for a business?
4. What are the human resources implications of these figures for a business?
5. From a marketing perspective what advice would you give to an accommodation provider in this region?
Lecturer Subject Resource
Develop a Marketing Plan
Version 2
January 2013
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