2. Company data which can be used to evaluate its success concluding with your thoughts about whether or not the company can be described as “successful”.

3. An outline of 6 to10 business reasons behind the success stated in a simple, straightforward way with a brief (4/5 sentences) explanation of each reason. Avoid strategy “jargon”; no analysis is required – this is a test of your broad business knowledge and understanding.

4. A detailed analysis of the company’s strategic capabilities starting with the Value Chain and followed by a VRIN evaluation. Your interpretation of the analysis must clearly show how the company has been able to build competitive advantage.

5. A detailed analysis and interpretation based on one further topic area from the following list:
o Business (competitive) strategy consistent with strategic capabilities
o International strategy (based on the framework in Exploring Strategy)
o Innovation strategy
o Collaboration (alliances, joint ventures, mergers and acquisitions)

6. An evaluation of the contribution of leadership to the company’s success, basing this on appropriate theory. A wide range of topics will be acceptable including leadership, management, organisational culture and decision-making.

7. An explanation of any external and/or internal factors that might make it difficult for the company to be successful in the future (cite sources) and suggestions as to how the company can best deal with these.