Preparing a paper exploring a mission statement of a company. Scenario is I work for a Sporting Goods company and have set up a meeting with senior management to develop a new mission statement.

Here is what I need to prepare for the meeting:

Find the mission statement for an existing major company.
Determine and identify if the mission statement that you found is product-oriented or market-oriented.
Discuss how clearly the mission statement that you found is written.
Discuss a possible mission statement for my Sporting Goods company.

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