1. Explain the strategic issues a company need to address
when adding ‘clicks-top-bricks’.

2. What options does a company have for solving the
online/offline channel conflict?

3. Describe how case studies can help you to develop
creative strategies. Provide some examples.

4. Go to www.creativitypool.com is a database with creative
and original ideas. Report your findings with comments.

5. Explain how you could increase the depth of analysis
through the concepts and frameworks presented in this course.