Brief: Strategic Management Assignment
The assessment for this module requires you to conduct in-depth secondary research and
prepare a written analysis regarding a transnational company selected from the list which is
posted on the online resources. Your analysis should include reference to both the External
Environment and the Internal Factors affecting the company.
The strategic analysis should be in the form of a written report, which will be of a
maximum of 3,000 words in length. The focus of the report should be as follows:
1. A brief overview of the company: its main activities, current stock price compared to five
years back, global presence, number of employees.
2. External Environment:
A. Scan the external environment in your companies home market or most significant market
and present your findings in the form of a detailed PESTLE analysis (2-3 factors for each
PESTLE component). What factors do you consider the most significant in the short and long
term? Justify your analysis with hard data and links to the theory.
B. Apply Porter’s five-forces framework to evaluate the competitiveness within the industry in
which your company is competing. This should be applied to their primary market or in a
market of your choice. Explain the rationale for the selected market and discuss the overall
attractiveness of the industry in terms of return on invested capital (ROIC). Justify your
analysis with hard data and links to theory.
BSC-012-5
ASSIGNMENT DOCUMENTATION
2 Summer 2014
Brief: Strategic Management Assignment
3.
Internal Environment:
Conduct an internal analysis of your selected company. Identify the key resources,
capabilities and competencies that you maintain have contributed to its success. What do
you consider to be their weaknesses and how do you suggest they go about improving upon
them? Justify your analysis by making reference to the theory and the sustainability of its
competencies.
4.Click here for more on this paper…….
Business Strategy:
Give an overview of Porter’s four generic strategies. In doing so identify the competitive
strategy that your company is pursuing for its most successful product/service. Justify your
answer with hard evidence from their primary markets.
5.
Recommendations:
Having completed the strategic analysis, discuss the major challenges that you maintain the
company will face over the next few years. Subsequently make recommendations to the
management as to the best strategy going forward.
BSC-012-5
ASSIGNMENT DOCUMENTATION
3 Summer 2014
Brief: Strategic Management Assignment
Guidelines:
• Title Page (Lecturer name, Course title, Student name, name of company chosen).
• Word count – 2000 words (+/- 10%).
• Font style- Times Roman 12.
• 1.5 line spacing.
• Ensure that you use in-text referencing, paraphrasing and quotations.
• Use of Proquest.
• Reference list.
Suggested Reading:
• Hunger, D.J., & Wheelen, T. L. (2014). Essentials of Strategic Management,
International edition, New Jersey: Pearson Prentice Hall.
• Thompson, A. A., Peteraf, M A., Gamble, J E. and Strickland, A.J. (2012) Crafting
and Executing Strategy, The Quest for Competitive Advantage : Concepts and Cases,
18th Global Edition. Mc Graw-Hill Irwin.
• Porter, M. (2008) The Five competitive forces that shape strategy, Harvard Business
Review.
• Prahalad & Hamel (1990), The Core Competence of the Corporation, Harvard
Business Review.
• Other course handouts and advised Strategic Management websites/journals.
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